When you choose Shamir to represent your home, he will market it to an extent unmatched – undreamed of — by any other Realtor. He invests a great deal of time, energy and money to ensure not only the highest sales price possible for your home, but that the process — your experience — is as smooth and stress-free as possible. He is fortunate to have the support of his real estate team – a group of highly trained professionals – to assist him in ensuring a seamless, efficient and straightforward path to your success.
Buyers don’t buy bricks and shingles. They buy the life that the home and neighbourhood offers. And buyers are willing to spend the extra money to achieve this. So, it makes sense to focus the marketing of your property on what is really driving the buying decision: hopes, dreams and desired lifestyles.
Integrated lifestyle marketing is a relatively new concept in the real estate industry – and Shamir has taken this concept and mastered it. His integrated lifestyle marketing campaigns include a number of different tools used to highlight the benefits of buying your property and the lifestyle that is waiting for them. Learn the pillars of his 7 point marketing system below.
Home Staging with the Ideal Buyer in Mind
One of the first steps of home staging is to determine the profile of the buyer most likely to purchase your property. Different buyer groups have different requirements and interests and so, the home is staged accordingly.
Did you know? Buyers often know if they are going to purchase your home in the first 30-60 seconds of their visit to your property.
My team includes Ottawa’s most reputable home stagers. We have invested thousands of dollars into a large inventory of home furnishings and décor items, which can be used to dress up your property to achieve a sale.
Did you know? The process of staging your home does not have to be expensive. In fact, it is a much more affordable option than what the typical price reduction of your property would cost you.
Shamir believes so strongly in the benefits of staging your home that when you list your home with him, you receive a complimentary staging consultation to help you prepare your home for sale – a value of $350 dollars.
Home staging ensures proper furniture layout and traffic flow patterns, enhances a home’s benefits, creates focal points in each room and adds warmth to a space.
Did you know? Staged homes can both save you money and make you money. A staged home sell more quickly – which saves you from paying additional mortgage payments and utility bills and may also increase the selling price of your home. It’s a win-win all around!
First impressions are important. A professional photographer will capture your home at its best! A picture is worth a thousand words. Professional photos will help your property sell more quickly. Picture a photo of a perfectly set dining room table, the adorable details of a baby’s nursery, stunning up-close photos of a garden in full bloom or photos of the store fronts along Bank Street in the Glebe. These photos captures the details of the home and neighbourhood in such a way that allows buyers to fall in love with your home.
A Fresh Approach to the Standard Virtual-Tour
Shamir’s imagination is his creative limit – and luckily for his clients, it’s endless! He has taken the standard virtual tour and created something that is really unique, interesting and draws buyers in on an emotional level. My take on the virtual tour is not confined to the four walls of the home, but instead, includes footage of the neighbourhood features and amenities, the streetscape and the property’s outside features. This gives buyers an opportunity to see the many sides that a property has to offer, including a sense of the lifestyle they can have if they purchase your property.
A Website just for You
An individual website is created for each property listing, which displays the property’s details 24 hours a day! HD photography, virtual tours, detailed property information and plenty of interactive tools are accesible to them anytime of the day. From your property’s website, potential buyers are able to schedule a live showing or contact Shamir for more information.
Mobile Sites – For Buyers on the Go
The photos and information of each listing can be seen on a wide variety of platforms and mobile devices, which means they’ll look great on any computer, tablet or mobile.
Your property’s website includes a number of amazing interactive tools- designed with buyers’ needs in mind. The buyers have all of the information they need to learn about the listing, book a showing and fall in love with the property.
Online all the Time!
Your property’s photos and details are added to the most popular real estate-related websites. Additionally, your listing is posted to Facebook, LinkedIn, Twitter and YouTube. A strong online presence ensures your property is seen by as many potential buyers as possible.
I’m a Trained Professional – Not Just Licensed
The question is: does your real estate professional do everything they can to perfect their skills in order to serve you better?
Shamir regularly attends training seminars because he believe that knowledge is power. Here’s a list of just some of the courses and seminars he has recently attended:
▪ Open Houses
▪ The Buyer Consultation
▪ How to Work with Buyers
▪ Find and Show Homes
▪ How to Make and Receive Offers
▪ Negotiating Win-Win Agreements
▪ Working with Sellers
▪ How to Price Homes and Conduct a Comparative Market Analysis
▪ Market and Service your Listings
▪ Contract-to-Close Systems
▪ Home Staging and Design
▪ A free comparative market analysis of your home
▪ A complimentary home staging consultation – a value of 350$
▪ A virtual home tour to highlight your home’s benefits and features
▪ A mobile responsive website for your property to maximize the marketing of your home
▪ Professionally-designed home feature sheets
▪ Multi-page feature sheets for visitors to take with them
▪ Open houses
▪ Professional home photos
▪ Complimentary consultation with a financial advisor
▪ Complimentary consultation with a mortgage broker
▪ Ongoing communication with a scheduled weekly overview of your property’s showings, interest and buyer feedback, as well as any applicable changes to the Ottawa real estate market
▪ And much more…
There’s no “I” in Team
▪ A marketing and branding expert
▪ A graphic designer
▪ Professional home photographers
▪ Professional home stagers
▪ Interior designers
▪ Professional home cleaning companies
▪ Home inspectors
▪ Real estate lawyers
▪ Family lawyers
▪ Mortgage brokers
▪ Financial advisors
▪ Storage companies
▪ Moving companies
▪ General contractors
▪ Certified electrician and plumbers
▪ Professional residential painters
Did we miss something? No problem! With Shamir’s business connections, he can easily find the type of service-provider that you are looking for.